Public Outreach

Public outreach is a key component of the Downtown Specific Plan Update because this is ultimately the community’s plan, and is a reflection of the community’s values and aspirations for Downtown.  Effective public participation promotes broad-based understanding, and ensures that the interests and needs of the community are integrated into the planning process.  Through the duration of the update, the community will be well informed of the planning process and have ample opportunity to provide input through a variety of media and venues. The Task Force, which is comprised of elected and appointed officials, Pleasanton Downtown Association members, and residents and business owners, takes public input seriously.

A variety of outreach methods are planned (and have already taken place), and include small group/pop-up meetings at places like the Farmers' Market, and larger group community meetings, in addition to online engagement, including this website, social media, an email distribution list, and online surveys.  Also, members of the public are encouraged to provide feedback to the Task Force electronically, or in person at a Task Force meeting.  Prior to adoption of a plan, multiple City commissions/committees, including the Planning Commission and the Economic Vitality Committee, will have the opportunity to provide direction.  Ultimately, public hearings will be held for review and approval of the plan by the City Council.     

Public outreach has included:

Additional public outreach events include:

  • Senior Center Luncheon (Monday, October 9)
  • Youth Commission (Wednesday, October 11)
  • Senior Center Lobby (Wednesday, October 18)
  • Economic Vitality Committee (Thursday, October 19)
  • Farmers' Market Outreach Event (Saturday, October 21)
  • Pleasanton Downtown Association, Downtown Vitality Committee (Tuesday, October 24)
  • Leadership Class at Amador Valley High School (Thursday, October 26)
  • Community Meeting (Wednesday, November 1)
  • Leadership Class at Foothill High School (Monday, November 6)
  • Chamber of Commerce, Forum 2020 (Wednesday, November 8)
  • Parks and Recreation Commission (Thursday, November 9)
  • Pleasanton Downtown Association, Board of Directors (Tuesday, November 14)
  • Bicycle Pedestrian Trails Committee (Monday, November 27)

The outreach methods itemized below were also utilized to reach the broader community, solicit feedback regarding the preliminary options and strategies, and increase overall awareness of the Downtown Specific Plan Update. 

  • Fall 2017 online survey (October 18 to November 12)
  • Sent information related to the Downtown Specific Plan Update on utility billing envelopes, to approximately 22,000 customers
  • Published article in city-wide publication, Progress (published Summer 2017)
  • Published article in the Senior Center newsletter publication, Edge (November/December 2017 edition)
  • Sent email notifications to the Downtown Specific Plan Update Interested Parties distribution list, and the Senior Center distribution list (Ongoing)
  • Employed social media including Facebook, Twitter, and Next Door (Ongoing)
  • Posted banner at the Pleasanton Public Library entrance and an informational board in the library lobby, and Downtown Specific Plan Update-related bookmarks were made available to library patrons (all of November 2017)
  • Posted an informational board in the lobby of the Permit Center, and provided informational cards at the Permit Center public counter and at the Community Services public counter, both located at 200 Old Bernal Avenue (October/November 2017)
  • Upon inspections for active permits, City Building inspectors provided home owners informational cards regarding the Downtown Specific Plan Update, with the objective of reaching a geographically diverse group of residents that may not visit City Hall or other city facility/event in person (October/November 2017)